![]() The Retail Store KPI object is an answer to better execution for Gustavo and his team. Once promotions are in effect, how does Gustavo actually monitor progress against set objectives and make in-flight adjustments as required? Alpine Group wants to ensure that end consumers get visibility into promotions and find the right products at the right time on the right shelf. ![]() Sales managers like Gustavo work on strategic plans for promotions to drive growth and sales at retail chains. Every year it invests millions of dollars in product launches, promotions, and store execution. The target values are defined through the Retail Store KPI object (more on that in the next section).Īlpine Group has complex distribution models, many routes to market, and multiple channel partner types. Each metric in the Assessment Indicator Definition object is reusable for products, product categories, promotions, and so on. Regular check for whether promotions are running efficiently.Įach of these records in the Assessment Indicator Definition object creates a primary list of performance metrics. Regular compliance check for optimum stock levels What’s the general feedback on the taste and quality of a new product?Īssess the customer reaction for newly launched products. Comparative analysis of competitor products and prices.ĭisplay price of competitor products on the shelfĬheck that an optimal share of Alpine products is placed in NTO stores.
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